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7 Things That Need to be in Your Web Maintenance Package
You paid to have a website built. Six months later it is slower, a plugin ...
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Marketer’s Guide to Global SEO
Somewhere in a meeting this quarter, someone senior looked at a map, pointed at a ...
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Is Your PR Agency Cheating You? The Real Story Behind ‘PR Value’
This article exposes the common use of Ad Value Equivalency (AVE) as a proxy for ...
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SEO & PPC: Mortal Enemies or Friends with Benefits?
It is the last week of the quarter, and someone senior has just asked why the marketing budget is split the way it is. You ...
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PageRank and Why You Shouldn’t Care So Much
Summary. PageRank is Google’s original algorithm for scoring a page’s importance by the quality and quantity of its inbound links. The public score is gone, ...
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The Problem with “SEO Packages”
Short answer: Fixed-price “SEO packages” – the $500/month tiers promising X directory submissions and Y backlinks – optimise for the package, not your business. They ...
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Google Panda vs Penguin: What’s the Difference?
Panda and Penguin are two different Google algorithm updates that penalise two different problems. Panda targets low-quality, “thin” content across a whole site. Penguin targets ...
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